Travel · Quiz · 2026
Resort suggestions based on six answers
The quiz asks about the traveller's age and health, and judges the climate by humidity as well as temperature.
16 languagesNo backendBuilt with SEO in mind
Neaptide — a digital studio in flowComplex work,
Complex work,
done calmly.
Without wasted effort.
Neaptide is a digital marketing studio. Most of our work is SEO, visibility in AI answers and advertising, and when a project needs a website or an AI tool, we build that too. Our approach borrows from wu wei, the Taoist idea that action becomes natural after long practice and deliberate effort. You can work calmly once you have the experience and understand the task.
View case studiesthe journey begins with the first step
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SEO and search marketingAI search · GEO/AEOContent and advertisingWeb developmentAI implementationAnalyticsCalm, focused workSEO and search marketingAI search · GEO/AEOContent and advertisingWeb developmentAI implementationAnalyticsCalm, focused work
in numbers
2009
the year the company was founded
Dozens
of clients over the years
8
featured works: four SEO cases, one GEO case and three websites
6
languages for working with clients
our services
What we do
Most of what we do is online marketing. We also take on websites and AI projects, either alongside the marketing or as separate jobs.
01 / Search marketing
Digital marketing
We help businesses get found in search and in AI answers. SEO brings people to your website from Google and Yandex. GEO/AEO deals with AI assistants: someone reads about your company in an answer and follows the link to your content. Content and advertising come in where they are needed. You see the results in rankings, citations, visits and enquiries.
- SEO and GEO/AEO: visibility in search and AI answers
- Content: website pages, articles and email newsletters
- Search and targeted advertising
- Reputation: customer reviews and company mentions
- Analytics: rankings, citations, visits and enquiries
- Social media on request
Learn more
AI search on our own project: how the site appeared in ChatGPT answers
featured
Case studies and projects
Four SEO case studies, a GEO case study of our own product and three websites we built. We share project reports and recorded AI answers; the websites are live and ready to explore.
Search marketing results
Websites we built
Sunny Turkey, Dao of Tea and DinoLand, each taken from the first idea and structure to a working website.
Editorial · Daoism · 2026
Dao of Tea — an encyclopedia to explore at your own pace
Illustrated articles about tea, laid out like a museum exhibit and set for long, unhurried reading.
Fast loadingEdge cachingCustom typography
Children · Education · 2026
DinoLand for children aged 3–12
There are 17 dinosaurs, a quiz and a game. The site opens straight away in the child’s own language.
20+ languagesPWASounds and shareable results
A template builder will give you a site in two weeks, and it will look like hundreds of others. A Neaptide project takes 4–8 weeks, and the site is designed around your task.
testimonials
What clients say
Feedback on marketing projects led by Dmitry Filippov and his team under the Edge Promo name.
June 2019
The team joined our organising crew pro bono and helped promote the campaign. They grew our VK communities from 15,000 to 120,000 members in 3–5 months, ran nationwide targeted ads, advertised on YouTube and Facebook, and rebuilt and optimised the site for Yandex and Google. Without Dmitry Filippov and his team we would never have reached these numbers: 228,000 volunteers, 300 cities across 67 regions, 5,600 cleanups.
Karina IvchenkoCoordinator, World Cleanup Day in Russia, 2018June 2019
I've worked with Dmitry since we launched the site back in 2015. We reached the first page of search — the very top — fairly quickly. The pricing worked for me, I got regular reports, and they taught me to use Yandex.Metrica. Several years on, I'm still on the first page — now without spending a thing. I'm very happy with the result.
Kubik toy storeOnline store, educational toysapproach
How we work
01
Listen
One call, about an hour. We find out what needs doing, what you expect and what limits the project has.
02
Plan
We set out how we would tackle the task and in what order, and tell you what we will need from you.
03
Build
The work moves in short stages. Once a week we show you what is finished.
04
Support
We stay in touch after launch, maintaining the project and developing it further.
philosophy
Through action
to non-action.
What draws us to wu wei is its paradox: you arrive at non-action by acting. For a long time you learn and get things wrong, and every step takes strain and close attention. Then, at some point, the same work starts to come by itself. From the outside it looks like ease, though there are years of practice behind it.
Every project starts with the client's business: how their customers choose, where they look for information, what finally makes them get in touch. The plan grows out of the answers, whether it is for marketing, a website or an AI project. Once the task is clear, a good deal of work turns out to be unnecessary. We make the changes that are needed and give them time to take effect.
“The highest skill looks like simplicity. The highest speech sounds like silence. The highest work feels effortless.”
— Lao Tzu (a loose paraphrase)
“The highest good is like water: it benefits all things and contends with none, dwelling in the lowly places others disdain — and so it is close to the Tao.”
— Lao Tzu, Tao Te Ching, ch. 8
founder
Most studios sell a process. We deliver results through work that flows.
My name is Dmitry Filippov, and I have worked in search optimisation since 2007. In 2009 a partner and I set up an IT consulting company, where I ran the digital marketing side. That side grew into a company of its own, Edge Promo, which I led. Since then my team and I have run a great many marketing projects, for businesses and for non-profit organisations. In 2026 I renamed the company Neaptide. We took the opportunity to rethink our services and technology, and built our way of working on wu wei.
I came to this philosophy by watching how work actually goes: strong projects get made without fuss. So the habit in the studio is to start from the task and not to push anything on the client.
Search marketing outgrew Google some time ago. Besides traditional SEO, we do GEO (Generative Engine Optimization) in-house; you may also see it called AEO or LLM SEO. It means preparing websites and content for AI answers. The aim is for ChatGPT, Perplexity and Google AI Overviews to find a brand, mention it and link to it as a source.
Founder
Dmitry Filippov
In search optimisation since 2007In business since 2009Founder of Neaptide
frequently asked questions
Before we start
What does Neaptide do?
Neaptide is a digital marketing studio: SEO, GEO/AEO, content and advertising. Beyond marketing, we build websites and help companies put AI to work.
How long have you been in business?
We have been in business since 2009. We began as the digital marketing arm of an IT consulting company, and that arm later became a company in its own right, Edge Promo. In 2026 it was renamed Neaptide, and we used the occasion to update our methods, technology and services. Today the studio markets businesses, builds websites and implements AI.
How can I contact you?
Email hello@neaptide.ai. It is our only contact channel, and we reply within one business day.
What tools and technologies do you use?
For marketing we rely on search and web analytics tools, Google Analytics 4 and Yandex Metrica among them. In SEO we watch rankings, visits and enquiries. In GEO/AEO we watch mentions and links in answers from ChatGPT, Perplexity and Google AI Overviews. Websites are written in Next.js, React and TypeScript, with Three.js and WebGL where interactive graphics are called for. For AI projects we use Claude, GPT and Gemini and connect the models to a company's data and business systems. The exact set depends on the task, the budget and how the result will be maintained.
What's in the portfolio?
The homepage shows four SEO case studies from our archive, a GEO case study of one of our own projects and three live websites: Sunny Turkey, Dao of Tea and DinoLand. The figures in the SEO cases come from project reports, and the GEO case quotes recorded AI answers. The websites are open for anyone to visit. All search marketing case studies
What does “wu wei” mean in your practice?
For us, wu wei is the idea that you arrive at non-action by acting. The more practice you have and the better you know your craft, the less strain there is in the work. In the studio it comes down to this: we get to the bottom of the task, do what is necessary and don't rush changes that need time.
What is GEO/AEO?
GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) mean preparing a website to be cited in AI answers from services such as ChatGPT, Perplexity and Google AI Overviews. Traditional SEO competes for positions in search results. GEO/AEO has a different goal: the model should name your site as the source of its answer. We do both.
Where is Neaptide located?
Neaptide works remotely, with clients all over the world. Our main markets are the United States and Europe. You can talk to us in any of the six languages of this site, and we arrange calls to suit your time zone. Write to hello@neaptide.ai.
Who founded Neaptide?
Neaptide was founded by Dmitry Filippov, who has worked in search optimisation since 2007. In 2009 he and a partner set up an IT consulting company, and he ran its digital marketing. That side later became a separate company, Edge Promo, under his leadership. In 2026 he rebranded it as Neaptide, updated its services and technology, and built the new approach on wu wei.
let's begin
Tell us what you need. We’ll take it from there.
Describe the project in your own words, however it comes out. We’ll reply with a sensible way to approach it. You won’t get a sales pitch or a long presentation.